At Little Goat Gruff they're real people with children themselves.
full of cool things
not too formal
They want you to be excited about receiving your purchase and thrilled when it arrives - and to see the recipient's face light up if you give it as a gift.
They try to stock a mix of brand name things they've tried and tested themselves, great British designers and Scandi brands!
When they had their own child, they spent ages traipsing around baby shops. They saw lots of identical pink, blue and ivory velour babygrows and thought: "very sweet, but not very 'us'. Where's the bright colour, the cool patterns?"
The shop name is a bit of a play on words as they believe in dressing kids like kids (get it??)
Te offer free postage over £20 and a 10% off future order code with every order.